Descriptive Analytics
What happened ?
Key Performance Indicators (KPI)
Return on Investment (ROI)
Sales and Financial Reports
Accurate, Comprehensive, Effective Visualizers
Diagnostic Analytics
Why it happened ?
Drill down/ investigate the metrics to determine the root cause
Find and isolate anomalies into its own datasets and apply statical techniques
Predictive Analytics
What will happen ?
Use historic data to predict trends and reoccurrences
Use Statical and ML techniques
Prescriptive Analytics
How can we make it happen ?
Goes a step further than predictive uses ML and other data to predict future scenarios that are exploitable
Uses descriptive and predictive analysis to find the best course of action
e.g. Self-driving cars
Cognitive Analytics
What if this happens ?
Uses analytics to draw patterns to create what if scenarios and what actions can be taken if they become reality